What is Search Engine Optimization?

What do you do when you want to search for information online? Type keywords on a famous search engine (perhaps google, yahoo or msn), click the search button and click on a link on the first page of the search results. Imagine yourself as a website owner and you simply want to improve the traffic of your webpage. It will be ideal to have your URL appearing on the very first page of search results, of course depending on the relevant keywords typed. Heard it or not, Search engine optimization (SEO) is a set of manners meant to improving the ranking of a website in search engine listings. Simple terms, the higher the ranking, the more likely the website will appear in the first page of the search results, the more likely an internet user will click on the URL and hence traffic.

Why SEO ?
The Internet is a blind alley. The people surfing the internet do not know where the document they are looking for exists. So they turn to search engine for help.

Most of these people, will visit a site which comes up on the first page. If you are on the first page, its like the search engine saying, yeah this site is good.

How SEO ?
Search Engine Optimization is a very big topic and involves Team effort in order to the a website better ranking. There are basically 2 types of SEO:

On Page SEO
Off Page SEO

On Page SEO Covers the following topics.
1. Keywords in the heading tags
2. Meta Keywords
3. Meta Description
4. Folder and File Names
5. Anchor Text
6. Percentage of Keyword to content

OFF Page SEO Covers the following topics.
1. One way Relevant Links
2. Authority Website Backlinks
3. Press Release
4. Article Submissions
5. Directory Submissions
6. Forum Signature Links
7. Buying PR3 ,PR4, PR5, PR6, PR7 Links